Forum 4 Assignment Example | Topics and Well Written Essays - 250 words

Gathering 4 - Assignment Example Vehicles in India and China have powerful plan that suits the consumers’ requests. Vehicles are intended to give effectiveness, high caliber and alluring style. Indian buyers request vehicles that have most extreme traveler space for use as family vehicles. Other structure contemplations via vehicle purchasers in India incorporate wellbeing, solace and utility. Architects of vehicles in Indian and Chinese vehicles comprehend the consumers’ remarkable requests while offering reasonable costs. Architects join various measurements, for example, usefulness, reasonableness and purchaser request qualities. Structure for unwavering quality infers that merchandise perform best under their predetermined conditions for the period expressed by the maker or maker. Architects ought to identify conceivable outcomes of potential disappointment event for a predefined plan. It illuminates item rearrangements. On account of IBM, the utilization of acoustic froth in PC boards delivered concoction based glues. Concoction based cements ruined reusing and expanded ozone depleting substance discharge. That was a case of inappropriate item plan. IBM dispensed with the concoction based cement to upgrade reusing and decrease of ozone depleting substance emanation. IBM’s choice to dispense with the compound based cement improved its products’

Primary Health Care in India Essay Example | Topics and Well Written Essays - 1750 words

Essential Health Care in India - Essay Example The general medicinal services foundation however is huge it isn't adequate when contrasted with per capita number of doctors and beds for the populace. Indeed, even the pace of outpatient visits to the administration emergency clinics is poor because of absence of adequate consideration. As the decentralization of state authority differs generally between states, the huge urban communities just have critical money related power. The absence of power of nearby bodies on general medicinal services frameworks just as government emergency clinics brought about disappointment of counteraction of number of infections and the individuals are oblivious even about winning ailments. As per World Bank reports in 1995, 1996, 1997b, 2000c, the significant levels of destitution additionally exacerbated the unforeseen weakness conditions as poor administration brought about feeble general medicinal services foundation. Subsequently, general human services wastefulness just as destitution and obliv iousness added to issues in India (Peters, David H. (Creator), 2002). 1 The significant segment of populace in India that bears the weight of sickness is poor and minimized pay individuals just as the rustic individuals, as they can't endure the expense of medicinal services in private part. Subsequently, they are compelled to go to general human services frameworks that are not productive in restoring them and in this manner bore the weight of the ailment. Concurring Agnihotram V. et al (2004), the illness weight of rustic Indian ladies, enduring with asthma and bronchitis that may prompt rashness and coronary episodes. Notwithstanding that the absence of wellbeing foundation in Indian provincial zones is bringing about maternal passings amassed in the age gathering of 20-24 years. It has been seen that the draining is fundamental driver for maternal passings and they happen more in country territories and on account of destitute individuals. The infections that apply noteworthy weight on rustic and needy individuals are tuberculosis, intestinal sicknes s and consumes are significant reasons for death in regenerative ages. In any case, the pace of self destruction and consume just as frailty lessens with age and subsequently it tends to be closed all the more precisely that the weight of illness is more if there should arise an occurrence of youthful poor country individuals for the most part ladies in the previously mentioned settings. The across the nation wellbeing plans in India are not adequate to forestall the passings and weight of the malady to most extreme degree (V Agnihotram, 2004). 2 Epidemiological Causes for Diseases Among Rural Poor and Women Notwithstanding that the country's general social insurance isn't adequate to keep away from the epidemiological reasons for ailments in India. The ailment causing weight can be credited to most noteworthy exposures of family jobs that influence the youngsters and ladies also. As the general social insurance framework isn't sufficient prepared to keep away from the previously mentioned presentation, the demographical conditions likewise assume a job in expanding the weight of TB, asthma and visual impairment along these lines diminishing the

Never Trust and Always Verify How to Avoid Getting Scammed Over Email

Never Trust and Always Verify How to Avoid Getting Scammed Over Email Never Trust and Always Verify: How to Avoid Getting Scammed Over Email Never Trust and Always Verify: How to Avoid Getting Scammed Over EmailA scammer can make their emails look like theyre from your boss, a trusted retailer, or your best friend. Heres how to stop them from stealing your identity.Here’s a question: If you were suddenly locked out of your email accounts, how badly would that affect your ability to a) do your job, or b) live your everyday life? If you’re like most people, the answer is probably “really badly, so very badly indeed.”Email accounts have become such a central hub of daily life and work that, of course, it’s one of the places that scammers target first. Whether it’s by sending you a phishing email or by guessing the answer to your (super easy to figure out) security question, there are numerous ways that scam artists can hack into your account and steal your identity.Luckily, there are also steps you can take and pieces of advice you can heed in order to keep yourself safe from their nasty works. Here’s a quick a nd dirty guide to how you can identify, derail, and generally avoid emails scams. Watch out for these 3 common email scams.In order to keep yourself safe from email scams, you need to learn how to identify them. As wily as these scammers can be, most of their schemes tend to follow the same handful of plots. Here are three common types of email scams, courtesy of Justin Lavelle, a scams prevention expert and Chief Communications Officer at BeenVerified.com (@BeenVerified).“Many hackers will use big names like PayPal and eBay in the sent from section of emails, so it is important to ignore unknown emails. If you open the email and aren’t sure of its validity, just click on the name in the “sent from” box to view the actual email address. Most times you’ll realize right away that it’s not actually a business email address from PayPal, eBay, or another well-known institution. If you don’t recognize the sender, your best bet is to not open the email period and never click on a link, attachment, or file within an email you’re unsure about. This is how hackers insert Malware on your computer and are able to access your personal information.”“CEO Phishing Scam. This scam works as followsâ€"a brief, casual email arrives from a top executive or even the CEO of the company from the correct email address, with nothing appearing out of sync. The request is for the recipient to wire money to a certain account or share some other sensitive company information, such as employee payroll data. The scam often works because it plays off of certain corporate cultures; fellow executives may be used to such informal and terse communications between one another, while a request from a CEO made to a more junior employee may not garner any questions out of a sense of obedience.”“Business Email Compromise Scam. Similar to CEO Phishing scams, the Business Email Compromise Scam targets businesses working with foreign vendors or businesses that regularly perform wi re-transfer payments. The fraudster emails a phishing document to an intended victim via the address of a legitimate supplier and asks him to change the wire transfer payments of paying invoices. Once the link in the email is clicked on, it downloads malware on the computer and allows the fraudster to gain unrestricted access to personal information, including financial account data and passwords.”Trust no one. Seriously.Steve Weisman is a lawyer, author, and identity theft expert. His Scamicide (@Scamicide) blog tracks all the latest developments in scams and provides resources to help users keep themselves safe. And when it comes to protecting yourself from an email scam, Weisman has a very catchy motto.“My mantra for avoiding email scams is trust me, you cant trust anyone, says Weisman.  â€œA wide range of malware from ransomware to keystroke logging malware, which is used to steal personal information from your computer, is most often unwittingly downloaded by victims who c lick on links or download attachments in emails that appear to come from people, institutions,  and companies that they trust.“Often the emails containing the malware have been specifically crafted to appeal to us personally through social engineering, by which the scammer has gathered information about us to make the email more appealing and more trustworthy.”“Often we are our own worst enemies by posting too much information about ourselves on social media, “ he continues, “thereby arming the scammer with personal information, such as our favorite band or television program that can be used to lure us to click on a link or download an attachment. In some instances, we may be responding to an email that actually is coming from one of our friends whose account has been hacked so we tend to trust it.“Trust me, you cant trust anyone.”How to recognize a scam email.Brandon Schroth is the Digital Manager for Gillware Data Recovery (@gwdatarecovery). He cautions that its not just individuals who need to watch out for email scams: “Organizations need to be prepared for malicious breaches and cyber attacks, many of which are delivered by way of email.”According to Schroth, “fraudulent emails come in all shapes and sizes.” But he also has tips to help you easily identify them:“If you receive an email where the ‘To’ field is left blank, it’s a clear signal that it didn’t come from the perceived sender.”“When an email from a company has spelling errors or bad grammar, it should be another warning sign. Large companies have copywriters and editors who make sure email communications are grammatically correct.”“Also, if the email begins with Hello but doesn’t actually state your name, that’s another red flag.”“When checking your email, stay suspicious and on alert. Often times a fraudulent email will try to scare you by saying something was stolen or that you’ve won a prize. Rather than clicking on links from your email, jus t go directly to the actual website and sign in how you normally would.”Even if all those methods fail, there is one thing you can do to above else. According to Weisman, “You can start protecting yourself by never clicking on a link or downloading an attachment unless you have absolutely confirmed that it is legitimate.”Install a security program.Both Weisman and Schroth agree that you (and your employer) should use some kind  of security program on your devices.“You should also have some form of internet security installed,” says Schroth. “Norton AntiVirus or McAfee SiteAdvisor are two helpful tools that can prevent disaster in the event you do open a malicious email.”Weisman goes on to provide an additional warning: Even the most recently updated security software is still probably lagging behind the best scammers.“You also should have security software on all of your electronic devices including your phone and keep that security software up to date with the lates t security patches,” says Weisman, “recognizing that regardless of how up to date your security software is, it will always be at least 30 days behind the latest scams using and exploiting previously undiscovered zero-day defects.Don’t re-use the same password.We know. We know. It’s difficult enough remembering one password, let alone one dozen. Still, using the same password over and over again means that a scammer only has to get their hands on one of them in order to access all your personal and financial accounts. It may be a hassle, but it’s a hassle worth dealing with.Use a unique password for every account,” says Weisman, adding that it’s “not as difficult as it may appear.”“You can start with a base password, such as IDontLikePasswords which combines capital letters, small letters and a symbol.  You can then strengthen it even further by adding a couple of symbols so it reads IDontLikePasswords!!!.“Now you can adapt that base password with a few letter s for each of your accounts.  For instance, your Gmail account password can be IDontLikePasswords!!!GM.”Beware easy to answer security questions.In the digital age, using a security question like “what street did you grow up on” or “where did you go to middle school” could set you on the fast track to getting hacked. With more information about ourselves available than ever before in human history, you’ll have to take some extra precautions.According to Weisman, “You also should be aware that if someone is able to answer your security question, they can take over your email account as happened to Sarah Palin when someone answered her security question as to where she met her husband by getting the answer through Wikipedia (It was at Wasilla High School).“While most of us arent as famous as Sarah Palin, much of our personal information can be found with a diligent online search and we also may have, again, posted too much personal information online such as our pets name.”Here’s Weisman’s delightfully simple solution:“The easy way to avoid this problem is to give a nonsensical answer for the security question.  For instance, you can make the answer to the security question asking your mothers maiden name, Grapefruit.  It is so nonsensical, no identity thief will be able to ascertain it and it is so silly that you will remember it.”Scammers will do everything in their power to get one over on you. The more precautions you take like the ones listed above, the less likely they are to gain the upper-hand. When it comes to emails, you have to trust no one and do everything you can to verify their identity. Together with some strong security software, these practices are the best way to keep yourself safe.To learn more about protecting yourself from scammers and con artists, check out these related posts and articles from OppLoans:How to Avoid Getting Insta-Scammed on InstagramDating App Dangers: 7 Tips to Avoid Getting Scammed by a Fake RomanceWatch Out for Change-of-Address Identity Theft Scams!Multi-Level Marketing Scams: How a MLM “Job” Could End Up Costing You ThousandsHave you ever fallen victim to an email scam? We want to hear from you! You can find us  on  Facebook  and  Twitter.Visit OppLoans on  YouTube  |  Facebook  |  Twitter  |  LinkedINContributorsJustin Lavelle  is a Scams Prevention Expert and the Chief Communications Officer of  BeenVerified.com (@BeenVerified). BeenVerified is a leading source of online background checks and contact information. It helps people discover, understand and use public data in their everyday lives and can provide peace of mind by offering a fast, easy and affordable way to do background checks on potential dates. BeenVerified allows individuals to find more information about people, phone numbers, email addresses and property records.  Brandon Schroth is the Digital Manager for  Gillware Data Recovery (@gwdatarecovery), a world-class  data recovery company and digit al forensics lab specializing in recovering lost data from failed storage devices such as hard drives, solid-state drives, USB flash drives, SD cards, mobile devices, servers and more.Steve Weisman  is a lawyer, college professor at Bentley University and author.  He is one of the country’s leading experts in identity theft.  His most recent book is “Identity Theft Alert.”  He also writes the blog  Scamicide.com  (@Scamicide)  where he provides daily updated information about the latest scams and identity theft schemes.

Flood Safety - 10 Flood Facts You Should Know

Child Marriage Should Be Legal - 989 Words

For many of these girls in India, being married before the age of eighteen has become and reality for these girls. Marriage should be an happy, joyful, and an enjoyable celebration of love for two people who are in love, but for most girls in India and other country this has become and nightmare that they can t wake up from. For these young girls they are forced into getting married before they even hit puberty. A child should be able to finish school and become and independent person, but in India that is not the lives that of some of these young girls live. When a child learns how to be independent that helps them go further in life instead of depend on a man and anyone they encounter in their life. Child marriage have cause segregation from family and friends, limiting the child s interactions with the community and peers, and lack of opportunities for education. Child Marriage have been declining in India, but it is still an huge problem that many of these young girls are fac ing, and according to UNICEF,â€Å"child marriage is a violation of child rights, and has a negative impact on physical growth, health, mental and emotional development, and education opportunities...It also affects society as a whole since child marriage reinforces a cycle of poverty and perpetuates gender discrimination, illiteracy and malnutrition as well as high infant and maternal mortality rates.† there is some much complication that child marriage have on these young girls live and theirShow MoreRelatedChild Marriage Should Be Legal952 Words   |  4 PagesChildren should be able to experience their childhood and be able to enjoy those worriless year not worry about anything. Living life is not all about growing up, it about living and enjoys it to help making yourself happy about what have accomplished and experience. A child should not have to choose between their childhood and their parent or a religion. Both girls and boys are affected by child marriage, but girls are affected in much larger numbers and with greater intensity. Child marriage is seenRead MoreSame Sex Marriage Should Be Legal1288 Words   |  6 Pages Marriage is not precisely the same as it used to be interpreted. For example, women used to be their husband’s property. Sometimes the women were forced to marry whoever their parents wanted them to marry and most of the time they couldn’t leave the marriage. Nowadays women have more freedom. They can vote, they can run their own business, and they can marry whichever man they want to. The laws change as the people’s mind change. As they get more comfortable with the idea, they become more openRead MoreShould Same Sex Marriage Be Made Legal? Australia?1035 Words   |  5 PagesShould same-sex marriage be made legal in Australia? Should same-sex marriage be made legal in Australia? This is something you and I have heard in recent years come up time and again in the media and private conversations. But why is this an issue? We need to understand why this is even an issue. Let’s talk about what is a marriage. Society’s perspective of marriage is that it is a permanent, social, legal contract between two people who have mutual rights between the two people that are agreedRead MoreThe Is Rooted Behind The Beginning Legal Conclusion Of Marriage1166 Words   |  5 PagesThe term stepparent is rooted behind the beginning legal conclusion of marriage. Since this term has been coined there have been many stipulations of the legal rights and financial responsibilities that the stepparents should posses. Due to the increase divorce in the U.S., the amount of remarriages is increasing. The conversation of stepparent’s rights is very common. The national Step Family Resource Center notes that if the tendency of increasing number of people becoming step parents continuesRead MoreShould Marriage for Same Sex Couples be Legal in United States?1220 Words   |  5 PagesMarriage as generally define is the union between one man and one woman. However a recent debate over same-sex marriage has stirred a nationwide debate reverberating in the halls of Congress, at the White House, in dozens of state courtrooms and legislatures, and is also becoming a speech-making topic for election campaigns at both the national and state levels. As the debate for this controversial topic rages on, the American religious community view on the topic remains deeply divided over theRead MoreShould Gay Marriage Be Legal?778 Words   |  3 PagesShould Gay Marriage Be Legal? â€Å"†¦I now pronounce you husband and wife†¦Ã¢â‚¬  One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard â€Å"I now pronounce you groom and groom† or how about â€Å"†¦bride and bride...†? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is â€Å"Should gay marriage be legal?† Although some sayRead MoreShould Same Sex Marriage Be Allowed?1620 Words   |  7 Pages The Right To Marriage Same sex marriage is a topic today that brings strong moral objections from both sides. Should same sex marriage be allowed? Should these people be given the same rights in their relationship as heterosexual couples? Why restrict these citizens from their rights just because of their love for another? Should we deny foreign customs to foreigners just because they aren’t customs we perform? The United States is a land of the free, not the restricted. We are not robots setRead MoreGay Marriage Should Be Banned874 Words   |  4 Pagesrights or same sex marriage should be banned or that it’s wrong under their religions. With that there are many factors that contradict against gay rights, such as religion, child adoption, and divorce just to name a few. Roger Severino, a graduate from Harvard Law School, and has a master in public policy claims the negative collusions that are against gay rights (924). Severino tells us that gay marriage conflicts with religious beliefs be cause it ruins the traditional marriage between a man andRead MoreShould Same-Sex Couples Be Allowed to Adopt? Essays838 Words   |  4 Pages Well, same-sex adoption is not legal in most places which makes this dream for some impossible. This caused controversy between same-sex couples and the general public who believes that same-sex adoption should remain illegal. Ultimately, same-sex adoption should be legal. The same-sex controversy is one of the many results from the slow process of gay marriage becoming legalized in various states across the United States of America. The fight for gay marriage is predated way back to the StonewallRead MoreSame Sex Marriage And Parenting999 Words   |  4 PagesSame-Sex Marriage and Parenting Same-sex marriage and same-sex parenting are comparatively new controversial topics in today’s world and its â€Å"mainstream† morality. I was not exposed to any homosexual â€Å"lifestyle† while growing up. While I know that I am firmly traditional in my theological views, nevertheless, I firmly believe that traditional marriage and traditional parenting are devotional commitments between a man and a woman. Therefore, same-sex marriage and same-sex parenting are to me, issues

Jean Piaget s Theory Of Cognitive Psychology - 1187 Words

Jean Piaget was at the forefront of the Cognitive Psychology movement and one of the most influential developmental psychologists of the 20th century. His work on schemas, adaptation, and his development theory are still being used today in most professional settings as a way to understand the development of the child. His work on schemas led to a new understanding of mental illness, paving the way for Cognitive-Behavioral therapies and other therapeutic methods that are based off faulty thinking. Before the Cognitive movement mental health issues or illnesses were thought to be the result of childhood tragedies, repression, or from the environment conditioning those maladaptive behaviors. Now we know because of the work from Piaget that faulty schemas can be built and ultimately broken down in a person to help them lead a more positive life. His theory is heavily influenced by a foundation of three ideas. One, that intelligence is its own biological system, it (intelligence) c onstructs its own structures to be able to function. Two, knowledge is an interaction between the person and their environment. Lastly, that intelligence is brought about by four factors; physical and social environments, maturation, and equilibrium. There are three main parts to Piaget’s theory: schemas, the four processes of transition, and the four stages of cognitive development. At the base of Piaget’s Cognitive Theory is what he called schemas. Piaget (1952) defined a schema as, â€Å"aShow MoreRelatedJean Piaget s Theories Of Cognitive Development1360 Words   |  6 Pages Jean Piaget was a Swiss psychologist. He worked in the fields of Developmental Psychology and Epistemology. He’s known for his works and theories in the field of child development. His theories of cognitive development and epistemological views are called, â€Å"genetic epistemology†. Piaget placed the education of children as most important. His works and theories still play a huge role and influence the study of child psychology today. Jean Piaget was born on August 9, 1896 in Neuchatel, SwitzerlandRead MorePiaget s Theory On Stages Of Developmental Psychology1039 Words   |  5 PagesDecember, 2015 Piaget Today â€Å"Child development does not mean developing your child into the person you think they should be, but helping them develop into the best person they are meant to be.† ― Toni Sorenson Jean Piaget was a leader in the field of developmental psychology, the study of how people grow. Instead of continuing the Freud s work with psychoanalysis, as many psychologists and philosophers did at the time, Piaget stayed â€Å"closer to his teacher Pierre Janet s psychology† (Vidal) BestRead MoreJean Piaget s Theory And Theory1673 Words   |  7 PagesWhat is a theory? A theory is an organized set of ideas that is designed to explain development. These are essential for developing predictions about behaviors and predictions result in research that helps to support or clarify the theory. The theorist I am choosing to talk about is Jean Piaget who discovered the cognitive development theory and who broke it down into different stages. The different stages are the sensorimotor stage, the preoperational stage, the concrete operational thoughtRead MoreVygotsky And Vygotsky : Early Childhood Development1683 Words   |  7 Pages Amanda Rezzonico Piaget vs Vygotsky Early Childhood Development Lev Vygotsky and Jean Piaget are known in the educational world. Vygotsky and Piaget were developmental psychologists who had many of the same views and beliefs, but at the same time had opposing views. According to Jean Piaget â€Å"cognitive development was a repetitive reorganization of mental processes that derived from biological maturation in addition to environmental experiences’’ (McLeod, S. A. (2015). The childRead MoreJean Piaget s Cognitive Theory Essay1750 Words   |  7 Pages Jean Piaget is a well-renowned twentieth century scholar responsible for the development of the Cognitive Theory, focusing on how people think over time, which, in turn, reflects in how how attitudes, beliefs, and behaviors are shaped. Jean Piaget observed and divided the Cognitive Theory into four periods of cognitive development, which occur in the following order: sensorimotor, preoperational, concrete operational, and formal operational. Of the four stages, each has it’s own characteristicsRead MorePiaget s Theory On Stages Of Developmental Psychology1180 Words   |  5 Pages Piaget Today Rebecca Biddle English 101 Mrs. Rufino 17 December 2015 Rebecca Biddle Mrs. Rufino English 101 9 December, 2015 Piaget Today â€Å"Child development does not mean developing your child into the person you think they should be, but helping them develop into the best person they are meant to be.† ― Toni Sorenson Jean Piaget was a leader in the field of developmental psychology, the study of how people grow. Instead of continuing the Freud s work with psychoanalysis, as manyRead MoreJean Piaget s Theory Of Knowing921 Words   |  4 PagesJean Piaget was a developmental psychologist and philosopher from Switzerland. He is known for his epistemological studies with children. He was the first to make a systematic study of cognitive development. Piaget was also the Director of the International Bureau of Education. He was â€Å"the great pioneer of the constructivist theory of knowing.† He was known as the second best psychologist after Skinner by the end of the 20th century. Throughout his career, Jean Piaget declared that â€Å"only educationRead MoreInfluential Theorist And Child Development : Who Are Capable Of Inventing New Things? Essay1214 Words   |  5 PagesMrs. Slinger HPC 3OR September 17th, 2016 Influential Theorists In Child Development: Intellect, Jean Piaget (1896-1980) The goal of education is not to increase the amount of knowledge, but to create the possibilities for a child to invent and discover, to create men who are capable of inventing new things. Jean Piaget is an influential theorist in child intellect development. Piaget insights society on the importance of not learning, but thinking, his thoughts/studies give a furtherRead MoreJean Piaget: Biography and Theory of Cognitive Development1601 Words   |  6 PagesPiagets Theory of Cognitive Development: Jean Piagets theory of cognitive development is a description of the four distinct stages of development of cognition in children. The theory was developed at a time when Piaget was employed at the Binet Institute in the 1920s in which his main responsibilities were to develop the French versions of questions on the English intelligence tests. During this period, Piaget became increasingly concerned or interested with the reasons children gave for theirRead MoreJean Piaget s Theory Of Cognitive Development1553 Words   |  7 PagesJean Piaget is considered to be very influential in the field of developmental psychology. Piaget had many influences in his life which ultimately led him to create the Theory of Cognitive Development. His theory has multiple stages and components. The research done in the early 1900’s is still used today in many schools and homes. People from various cultures use his theory when it comes to child development. Although there are criticisms and alternatives to his theory, it is still largely

Marketing Plan Management

Question: Explain EnBuFriend? Answer: About the car The petrol prices are increasing and at the same time, the consumers are becoming environmentally friendly so that they can do their good to the environment. The cars on the road are one of the reasons due to which environment is getting affected the most. It is difficult for the users to be dependent on public transport and that is one of the reasons due to which they own a car even when they think that its expensive. Electric car is one of the ideas that many car companies is trying to implement but it is not successfully accepted by the target audience. A car named EnBuFriend (Environment and Budget Friendly) so that the customers are motivated to buy this car rather than that of any other car. This car will be marketed so that the target market is aware of the availability of the car. Initially, it may seem to be complicated to reach the target market but this can be achieved with extensive marketing. A marketing plan will be in place so that the target market is motivated to be environmentally friendly and also save the huge money that they are investing in the car and also the petrol (Aggeri 2009). Smart objectives Setting smart objectives is the only way by which the management can achieve the targets that has been set. If the management is able to set SMART objectives then they can be rest assured that they will be measure the achievements against the goal that has been set. The SMART objectives that have been set by the management of EnBuFriend are as follows: - In the first year, the management is willing to sell at least 500 cars. At least 90% of the target market should be aware of the availability of EnBuFriend cars. The company will come up at least 25 advertisement campaigns so that the target market is aware of the availability of the car (Beaume 2009). Core competencies of EnBuFriend cars Core competencies are the key strengths of the organization. EnBuFriend will ensure that they invest on their core competencies so that they can survive and be competitive in the organization. Few of the core competencies on which EnBuFriend would like to concentrate on are as follows: - The organization wants to concentrate on being clean. Being clean would mean that the organization will always try its level best to environmentally friendly. Innovation would be the key strength of the organization. The organization will innovate continuously so that they can be better than what they are today. The organization will innovate on the basis of market trends and customer needs. The organization wants to be sure that they are environmentally friendly and hence, they will not deviate from their objective of being environmentally friendly. Comfort of the driver will be given due importance and hence, the car will be designed keeping the drivers requirement in mind. In most of the electrical cars, the drivers comfort is ignored but that will not the case with EnBuFriend. EnBuFriend will introduce one car in the market but slowly and steadily, they will increase the models so that the customer can buy something that they like rather than that of buying something that is available (Belderbos 2010). Segmentation for EnBuFriend cars The regular car segment cannot buy EnBuFriend cars. It is the responsibility of the marketing team to need of the customer and undertake segmentation of the market. If the management tries to understand the regular segment then there are very high chances that the customers will not be willing to buy environmentally friendly cars. Few of the segments that would be targeted by EnBuFriend cars are discussed below. Demographics like age, sex and location will not be used for the purpose of segmentation. If the market is segmented based on the age, sex and location then there are very high chances that the organization will miss out on people who will be actually willing to buy the car. People for EnBuFriend car will be segmented based on the attitude that they hold towards the environment. People who are willing to do their part of good to the environment will be willing to use the car. The management will ensure that the benefits of the environment are well spoken about during the advertisement campaigns so that the customers are motivated to make investments in electric car (Chesbrough 2006). Males and females who are between the age group of 20 to 70 will be targeted. Below the age of 20, people may not be matured enough to drive cars or make decisions on the kind of car that they would like to drive. Apart from that, after the age of 18, people develop an understanding about the harm that they are creating to the environment and hence, they look for ways by which they can correct it. EnBuFriend is one of the ways by which they can save the environment. Similarly, working professionals try car pooling and other activities so that they can reduce the impact on the environment so they can try this car so that they can be dependent on their private car. People after the age of 50 will be well aware of the change in the environment and hence, they will continuously look for ways to reduce the impact so that they can save something for the next generation. Lastly, only the developed nations will be targeted. There are very high chances that the developing and under-developed nations may not be financially strong to purchase electric cars. Slowly and steadily, EnBuFriend will try to capture these markets even a cheaper car so that the customers are willing to make investment. Apart from that, the awareness of being environmentally friendly is very low when it comes to developing and under-developed nation. The advertisement campaign will be developed for developed nation so that the campaigns can be in sync with the attitudes and requirements of the people (Chiaroni 2010). Electrical cars may not be used by everyone and hence, this will be targeted towards people who are tech savvy. EnBuFriend will have plenty of features and that will not be understood and accepted by all the customers. The advertisement campaign will be for tech friendly people only because of the wide range of features that it offers. People who are concerned about the money that they are spending on the petrol will also be targeted. Running on electricity is one of the features that differentiates this car than that of the other cars and hence, people who are concerned about petrol will also be considered while the advertisement strategy is planned (Ebersberger 2010). Target market for EnBuFriend Plenty of market segments have been identified but it is merely impossible for EnBuFriend car to serve all the market segments. Few of the market segments that can be identified and targeted by EnBuFriend are discussed below. Executives between the age group of 25 to 45 can be targeted by EnBudfriend. People between the age group of 25 to 45 are in executive position and hence, they will look for ways by which they can save their money. EnBuFriend will help the customer to petrol and this can be huge saving. Apart from that, people in this age group dont prefer to buy car because of the petrol cost associated with it. With the help of EnBuFriend, people with low income can also save money and buy a car. The car will be initially introduced in developed countries only. The people in developed countries have better understanding of eco-friendly cars and hence, they will opt for these cars. Apart from that, the developed nations governments continuous force their people to stick to norms that can safeguard the environment and hence, they will prefer to buy these kind of cars rather than that of the expensive cars which are available in the market. Tech-savvy customers will be more than happy to buy EnBuFriend car because of the features that the cat will offer. The car will be very comfortable to the driver because of the features but again the customers should be willing to explore the features. A person who is not very techno-freak will not like the car because things will not be simple as it would be in other cars. There will be plenty of other features as well and these features will not be there in other cars (Enkel 2009). Positioning of EnBuFriend EnBuFriend Car should be positioned smartly so that the right set of people is motivated to buy the car. If the car is not positioned properly then there are very high chances that the car will be a failure as it will not be liked by anyone. Few of the ways by which the car with be positioned in the market are discussed below. Be environmentally friendly is one of the core features that is offered by this car so it should reach out to people who are willing to do some good for the environment. The car will be positioned as a car that can contribute to the green initiatives that every individual is taking. If a person is concerned about the environment and if they are undertaking simple small things to reduce the impact of negative things on the environment then they will be able to connect themselves with the positioning. EnBuFriend car will be positioned as a budget friendly car for the executives. The executives are bothered about the money that they will be spending on the petrol for everyday travel and hence, they can opt for electric car. The electric car can charge their car with electricity or they can charge their car with solar energy. This will ensure that the executives have their personal vehicle to travel around and at the same time, they can be rest assured that they arent spending a huge amount of money on petrol (Dyer 2001). The target audience will be explained that they are spending huge money in maintenance because of the usage of petrol but the executives need not spend much money on maintaining EnBuFriend car. EnBuFriend car is for people who are conscious about the money that they are spending and hence, the management will ensure that they are made aware of the savings. This will motivate them to buy this car. This car is only for people who are techno freak. This car will ensure that the driver has plenty of features to enjoy the drive. Most of the people have a person that having an electric car would mean that they will have to compromise on the features of luxury car and also the comfort but the users of EnBuFriend can be rest assured that they will not have to suffer. EnBuFriend will have the best of features and the car is designed by way of keeping the drivers comfort in mind so they can be sure that they will get the best of features at a most affordable price (Dess 2005). SWOT analysis of EnBuFriend There are various strengths, weaknesses, opportunities and threats associated with EnBuFriend so it is the responsibility of the management to understand the various aspects so that the business can be planned accordingly. Few of strengths, weaknesses, opportunities and threats are discussed below. Strengths There are various strengths of EnBuFriend so it is the responsibility of the management to understand the strengths and work on it. Few of the strengths of EnBuFriend are as follows: - EnBuFriend car is cheap to produce and hence, manufacturer can produce cars in huge quality. If an organization is planning to start with the manufacturing of regular cars then it would be expensive but that is not the case with an electric car. EnBuFriend doesnt need any maintenance. The users can be rest assured that they arent going to spend a part of their fortune in maintaining the electric car that they have purchased. EnBuFriend is well planned and hence, the mileage that the car can get from charging the car for 2 hours in a day would be sufficient enough for the complete day travel. Apart from that, the user can take the car for a long drive as well if they can charge the car using solar energy. In the future, when EnBuFriend becomes popular among the users, the production capacity can be increased. The cost of production is low and hence, the management can be rest assured that they can produce more cars to sell more cars. The research and development of EnBuFriend is better than that of the any other electric car. They will ensure that they are able to understand the requirements of the customers and accordingly innovation is done. EnBuFriend ensures that they leave spoke for development open rather than that of keeping the development intact. This will allow the customers to modify the car as per their requirement rather than that of sticking to what is readily available (Faems 2010). Weaknesses There are various weaknesses as well in the organization so the management should understand the weakness and work accordingly so that the organization can improve continuously. Few of the weaknesses which needs to be worked upon by the management of EnBuFriend are as follows: - The batteries that is installed in the electric car is heavy and hence, they the weight of the car also increases. Installation of small batteries would mean that the capacity of holding power is reduced. Unlike the petrol and diesel based cars, the capacity of holding electric power reduces in the electric power. If the user uses the electric car extensively then there are possibilities that the capacity of holding power is reduced in a years time. After the battery gets old, the user will have to charge the battery for longer. The dealer network is small and there very high possibilities that none of the dealer will be willing to have this car in their showroom. If this happens then reaching the target audience would be a difficult thing. Customers trust in this segment is already very low because of the previous electric cars that were introduced by other company. Now it will be difficult for EnBuFriend to gain the trust in the electric car segment. The top of electric car is very low as compared to that of the regular vehicle. This is one of the reasons due to which people reconsider buying this car. Opportunities There are plenty of opportunities in the open market for EnBuFriend. It is the responsibility of the management to understand and explore the opportunities so that they can grow rather than that of being stagnant. Few of the opportunities that can be seen by EnBuFriend for their nearby future are as follows: - The government from different countries will support the Electric car project because every country today is willing to save the planet. EnBuFriend can take help from the home government to sponsor their electric car and this will help them to get easy access to funds required. The management of EnBuFrined can request the government to give road tax breaks for electric cars. This will ensure that more and more people are motivated to buy electric car because people are will to buy electric car to save money and this cat will save further money. The battery technology is evolving fast and hence, EnBuFriend can be rest assured that they will be able to produce the best possible battery that can run without being charged for a longer time period. Not only the government and large organization are trying to go green but also the individuals are willing to do their part of good to the environment. These individuals will buy EnBuFriend because they know that this is green (Francis 2005). Threats There are various threats associated with EnBuFriend so it is the responsibility of the management to identify them and work on it so that they dont create an impact on the business. Few of the threats associated with EnBuFriend are as follows: - EnBuFriend has taken lot of grants from the government and at the same time, they have taken loan from banks. It is the responsibility of the management to ensure that they are able to return back all the money. BMW, Mercedes and other such big names may enter the electric car market in the near future. If these cars enter the electric car market then there are very high chances that people will opt for these brands rather than that of small upcoming brands because of the brand name that they hold. Hybrid and diesel technology is evolving faster than anyone can think about. There are very high possibilities that Hybrid cars will be opted by people over the electric car. Hydrogen powered vehicle is the talk of the town and there are very possibilities that the speed lovers will opt for that rather than that of other cars. Hydrogen technology isnt creating much impact on the environment and hence, the environment lovers will also love it (Freeman 2007). Micro environment of EnBuFriend Various things in the Micro environment will create an impact on the EnBuFriend. It is the responsibility of the EnBuFriend to understand the various groups so that their request can be well understand. Few of the expectations that the micro environment has from EnBuFriend are discussed below. Employees play a very crucial role in the organization. It is the responsibility of the management to understand the expectations that they have so that it can be fulfilled. The employees should be give salary as per the market standards and also incentives for the achievement that they do. This will motivate the employee to work better and stay back with the organization for a longer duration. The employees have the potential to make or break the organization because they are the one who directly with the customers. Suppliers also play a crucial role in the betterment of EnBuFriend. EnBuFriend doesnt undertake all the production in the organization as most of the production work is outsourced. It is the responsibility of the management to pay good and competitive price to the suppliers so that they are motivated to provide good quality. If the suppliers are under-paid then they will provide low quality and this will create an impact on the whole product quality. Quality standards should be set so that the management can be rest assured about the quality of goods that they receive. On the other end, EnBuFriend should conduct annual audits so that the suppliers are motivated to the quality mentioned (Garvin 2006). Customers are the most important part of the micro environment. The management should look for ways by which they can understand the expectations of the customers so that EnBuFriend can be innovate accordingly. If the management of EnBuFriend is not willing to change then there are very high possibilities that they will be stagnant and hence, some other competitor will take number one position in the electric car market and EnBuFriend will be left behind. Shareholders of the organization should also be considered by the management of EnBuFriend. It is the responsibility of the management to keep the shareholders informed about the financial transaction in the organization. If the shareholders arent informed about the financial status of the organization then there are high possibilities that the shareholders will draw back their money and the organization will be in loss. Competitors play a very crucial role in the micro environment of EnBuFriend and they cannot be ignored at any cost. The management of EnBuFriend should keep a close watch on the moves of the competitors. Accordingly, EnBuFriend should also make the move so that they can retain their competitive position in the market. EnBuFriend should understand the moves of the competitor and plan something better so that they can retain the competitive position and also the customers that they have (Herzog 2011). Macro environment trends and EnBuFriend Macro environment may seem to be irrelevant to EnBuFriend but it is the responsibility of the management to track it. If the management ignores the trends in the macros environment then survival will be a difficult task to achieve. Various trends in the macro environment can create an impact on EnBuFriend and they are discussed below. Economics of the target market needs to be considered by EnBuFriends management. If the people in the country arent financially strong then they may opt for a car. Introduction of a car is always recommended in a developed economy because there are very high chances that people will not make investment in car when they are struggling to fulfill their basic requirements. Technological advancements in the environment should be considered. If the technological advancements are ignored by EnBuFriend and if they continue to do the same task then EnBuFriend will be technologically weak. To meet the customer requirements, the organization should be ahead of competition and the only way to achieve that would be understand the technological advancements and implement it accordingly. The social and cultural impact can also create an impact on the sale of EnBuFriend. If the people in the country are willing to be environmentally friendly then it is highly recommended to enter in that country. If people arent willing to be environmentally friendly then they may not accept the car. Socially and culturally, developed nations are accepting electric cars and hence, EnBuFriend should try to flourish in developed nations rather than that of developing and under-developed nation (Holmberg 2011). 7Ps of marketing for EnBuFriend All the 7Ps of marketing should be used effectively by EnBuFriend so that they can reach the target audience. The different Ps of marketing and its impact on EnBuFriend is elaborated effectively below. Product Electric car is the product that EnBuFriend is willing to provide to the customers. This is not like the other cars available in the market and hence, it is the responsibility of the marketing team to benefits that one can derive from the car. The car is environmentally friendly and hence, this is meant for people who are conscious about the environment in which they live. The car can be charged with the help of electricity or solar power. Price EnBuFriend car can be afforded by all and hence, it is available at a very affordable price. This car is available for $1,50,000. This car is for the executives who are not willing to shell out a lot of money in the car that they will be driving. EnBuFriend is cheap and at the same time, they can charge the car at home and hence, additional petrol and diesel expenses can be avoided (Holmberg 2009). Place This car will be initially introduced in the USA and UK. These are developed nations and people from this part of the globe are willing to reduce the impact on the environment. This will be available to people through the various EnBuFriend outlets that will be available. Most of the dealers are dependent on the incentives that they get to promote the car and hence, EnBuFriend will set up its own outlets along with dealer outlets. EnBuFriend will be marketed so that the people are motivated to walk-in in the outlet and buy the electric car that they would like to buy (Lecocq 2009). Promotion Various promotional strategies will be used by EnBuFriend so that they can survive in the market. Few of the promotional strategies that will help the organization to be known among the target audience are discussed below. Advertisements on television will be placed so that the target audience can be aware of the existence of EnBuFriend. The advertisements will be placed during peak hours so that everybody can be aware of the new electric car that is available in the market. Advertisements will be placed on newspaper and magazine. This will help the people to understand the expectations that they have from the car. Apart from that, the customers will be motivated to take test drive so that they can understand the benefits and comforts that they can get from this car. The test drive will be for free of cost and this will be for all the people who are motivated to do their good for the environment. Online marketing will be done extensively so that the customers are motivated to acquire more knowledge about the product. This will motivate the customers to visit the website of EnBuFriend. The details of the visitor will be tracked with the help of cookies and marketing emails will be sent. Marketing emails will also be send to people who has given their email ID at various car related events (Adn 2008). People Plenty of people are associated with EnBuFriend so all of them need to be understood by the management. To start with, the management will start with the employees. All the employees will be trained to communicate to the employees. They will also be given training regarding the technical features of EnBuFriend so that they can sell the products smartly. The employees will be provided soft skill training so that they can be polite with the customer. The customer will be taken care by the employees. If there is any complaint from the customer that will be understood and the management will ensure that any such problem is avoided in the near future (Lehmann 2009). Physical evidence Various physical evidences will be created so that the customer is motivated to reach the location. Banners will be put at regular intervals so that the customers can see and search for more information. The advertisements on magazine can also act as physical evidence. Outlets are one of the places where in the customer will get the touch and feel of the product. It is responsibility of the employees to share complete information about the product. Giving test drive is one of the best physical evidence that can be created. The employee can touch and feel the product. Process The complete process will be automated so that the management can be rest assured that there arent any manual errors. Once the manufacturing of vehicle is done, the management should give technical training to the sales executive. The sales executive will share the same information with the customer. The customer will opt for test drive if they are willing to get a better experience of the vehicle. Lastly, the customer will make the payment and buy the car (Lorenzoni 1995). Conclusion Initially, it may seem to be complicated to reach the target market but this can be achieved with extensive marketing. A marketing plan will be in place so that the target market is motivated to be environmentally friendly and also save the huge money that they are investing in the car and also the petrol. This car is only for people who are techno freak. This car will ensure that the driver has plenty of features to enjoy the drive. Most of the people have a person that having an electric car would mean that they will have to compromise on the features of luxury car and also the comfort but the users of EnBuFriend can be rest assured that they will not have to suffer. References Adn, E., Barray, A. (2008). Go Green in the Automotive Industry . Kalmar: Baltic Business School. Aggeri, F., Elmquist, M., Pohl, H. (2009). Managing learning in the automotive industry the innovation race for electric vehicles. International Journal of Automotive Technology and Management , 9 (2), 123-147. Beaume, R., Midler, C. (2009). From technology competition to reinventing individual ecomobility: new design strategies for electric vehicles. International Journal of Automotive Technology Management , 9 (2), 174-190. Belderbos, R., Faems D, L. B. (2010). Technological activities and their impact on the financial performance of the firm: Exploitation and exploration within and between firms. Journal of Product Innovation Management , 27 (6), 869-882. Chesbrough, H., Crowther, K. (2006, June). Beyond high tech: early adopters of open innovation in other industries. RD Management , 36 (3), pp. 229-236. Chiaroni, D., Chiesa, V., Frattini, F. (2010). Unraveling the process from closed to open innovation: evidence from mature, asset-intensive industries. RD Management , 40 (3), pp. 222-245. Ebersberger, B., Bloch, C., Herstad, S. J., Van de Velde, E. (2010, November). Open innovation practices and their effect on innovation performance. International Journal of Innovation and Technology Management . Enkel, E., Gassmann, O., Chesbrough, H. (2009). Open RD and open innovation: Exploring the phenomenon. RD Management , 39 (4), pp. 311-316. Dyer, J., Kale, P., H., S. (2001). How to Make Strategic Alliances Work. MIT Sloan Management Review , 42 (4), pp. 37-43. Dess, Gregory, G., Lumpkin, G. (2005). The Role of Entrepreneurial Orientation in Stimulating Effective Corporate Entrepreneurship. Academy of Management Executive , 19 (1), 147-156. Faems, D., Visser, M., Andries, P., Looy, B. V. (2010). Technology alliance portfolios and financial performance: Value-enhancing and cost-increasing effects of open innovation. Journal of Product Innovation Management , 27 (6), 785-796. Francis, D., Bessant, J. (2005). Targeting innovation and implications for capability development. Technovation , 25 (3), 171-183. Freeman, J., Engel, J. (2007). Models of Innovation: Start-ups and Mature Corporations. California Management Review , 94-119. Garvin, D., Levesque, L. (2006, October). Meeting the Challenge of Corporate Entrepreneurship. Harvard Business Review , 2-12. Herzog, P. (2011). Open and Closed Innvation, Different Cultures for DIfferent Strategies (2nd ed.). Heidelberg, Germany: Gabler. Holmberg, S. (2011). Emerging Green-Technology Entrepreneurs: Entrepreneurial Pathways to Growth in the Hybrid and Plug-In Hybrid/Electric Vehicle Space . ICSB World Conference Paper, (pp. 3-8). Stockholm. Holmberg, S., Cummings, J. (2009). Building Successful Strategic Alliances: Strategic Process and Analytical Tool for Selecting Partner Industries and Firms. Long Range Planning , 42 (2), 164-193. Lecocq, C., Looy, B. V. (2009). The impact of collaboration on the technological performance of regions: time invariant or driven by life cycle dynamics? An explorative investigation of European regions in the field of Biotechnology. Scientometrics , 80 (3), 845-865. Lehmann, F. (2009). Collaboration with future competitors and partners beyond your current industry, A case study on Tesla Motors. Copenhagen Business School, Copenghagen. Lorenzoni, G., Baden-Fuller, C. (1995). Creating a strategic center to manage a web of partners. California Management Review , 37 (3), 146-163.